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3 Ways to Boost Average Order Value of Your e-Commerce Store

June 17, 2016
Generating more revenue for your e-Commerce store is undoubtedly one of the most important goals of any business owner. To grow revenue from your online store, you may either increase the number of purchases made or increase the dollar value of each purchase. Here, we focus on how to increase your Average Order Value (AOV). 

There are 3 ways to increase the average order value of your e-commerce store.

1. Show Related Products

MiiDuu makes it easy to show your customers which products are related.
Sometimes, customers are focused on buying one of your products that they neglect to browse around to find more. This leads to smaller carts, and as a result, smaller average order values.

To help solve this problem, adding related products to your product page. By profiling popular products, you can not only minimize friction before checkout, but also increase average order values. 

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Read Miiduu FAQ for detailed info.

2.Cross Selling

Much like the previous strategy, this tip involves adding product suggestions to your checkout page. In this case, instead of simply suggesting other popular items from your store, try hand-picking products that pair well with the item in the user’s cart.

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Read Miiduu FAQ for detailed info.

3.Set Order Minimums for Coupon/Free Shipping

Increasing your average order value can also be accomplished by providing an incentive when customers spend a minimum amount on your store. Consider setting a minimum order amount for free shipping - it’s really easy to do within Miiduu and very effective at raising average order values.

Other examples of minimum order incentives are offering a coupon when your customer meets the purchase amount threshold. For example, giving a 20% discount on orders over $75 .

Click here to find more about how to set up coupon with your Miiduu store.